How to Export Coconut Products to EFTA Markets

In this episode, Marco Reyes of Hancole, a global supplier of coconut and coconut derivatives, walks us through the company’s experience exporting to Iceland, Liechtenstein, Norway, and Switzerland under the PH-EFTA free trade agreement. Instead of trying to compete against coconut producers in the local market, Reyes encourages MSMEs to consider exporting to niche countries, like EFTA, where there is higher demand.